MATIELLA, ANA CONSUELO AND ASSOCIATES — Department of Health and Human Services SBIR Phase I: DESCRIPTION (provided by applicant): The Madrina Network Web Portal: A Healthy Weight - H
MATIELLA, ANA CONSUELO AND ASSOCIATES — SBIR Phase I award from Department of Health and Human Services.
- Amount
- $225,000
- Agency
- Department of Health and Human Services · National Institutes of Health
- Program / Phase
- SBIR · Phase I
- Solicitation
- PA13-234
- NAICS
- —
- Place of performance
- NM
- Period
- —
Description
DESCRIPTION (provided by applicant): The Madrina Network Web Portal: A Healthy Weight - Healthy Lifestyle Intervention for Latinas. This Fast Track application addresses a serious health disparity - the crisis of obesity among Latinas in the United Statesand the dire need of a timely and culturally and linguistically appropriate weight loss intervention. This innovative research grant is in direct response to NCI's goals to improve health communications by raising public awareness, overcome barriers of effective communication in the media and expand health communications research, as well as addressing inadequate collaborative infrastructures to actuate positive dietary changes a specific barrier that NCI stated needed to be addressed in culturally diverse populations. The inspiration for this innovative digital health product and approach to weight health among Latinas comes from the apparent failure of existing weight loss interventions to address the needs of Latinas, the lack of culturally an