Parallel Consulting, LLC — Department of Health and Human Services STTR Phase I: ? DESCRIPTION (provided by applicant): Motor vehicle crashes are the leading cause of
Parallel Consulting, LLC — STTR Phase I award from Department of Health and Human Services.
- Amount
- $150,001
- Agency
- Department of Health and Human Services · National Institutes of Health
- Program / Phase
- STTR · Phase I
- Solicitation
- PA14-072
- NAICS
- —
- Place of performance
- CA
- Period
- —
Description
? DESCRIPTION (provided by applicant): Motor vehicle crashes are the leading cause of death and injury for teens, accounting annually for over 3000 deaths, 100 times as many injuries, and over 14 billion dollars in associated costs. Speeding contributes to more than 30% of teen driving crashes and is the primary factor in over 20% of serious teen crashes. Among teens, driving too fast for conditions is the primary cause of speed-related accidents, and is the result of lack of experience, rather than intentional risk-taking, aggressive driving or overconfidence. Fortunately, evidence from driving and other domains suggests that it is possible to increase experiential knowledge through training that provides a naturalistic description of the complex situations, represents the conditions of the environment that trigger particular responses, and ensures that the domain itself is adequately represented. Thus, in order to successfully manage speed, teens need to pay attention to relevant visual cues while drivi