CRITICAL APP LLC — Department of Defense SBIR Phase I: AF203-CSO1

Description

Strategy and culture are the primary levers for leaders in their never-ending quest to retain talent and support committed professionals. Strategy offers formal logic for the overarching goals and orients talent around them. Culture inspires long-lasting, guided activity through shared values and beliefs. Therefore, it is culture that retains talent and perpetuates organizational wellbeing. The Critical App, LLC (“Critical”) has developed a first of its kind risk management platform built specifically to gather real-time feedback, culture improvements, and workplace violations. A full technology product designed as a mobile application, Critical supports healthy culture and provides warning signs to potentially catastrophic events. It is designed to serve the needs of organizational leadership who require real-time employee insights to eliminate problematic behavior from their organizations and fill in culture gaps that lead to disengaged professionals.  Critical addresses the need for leaders to have a modernized outlet to hear their team’s deepest insights concerning company culture, morale, and job satisfaction. Critical offers modern mobile technology to empower people to speak up to root out problematic behavior and dramatically improve organizational culture. The quantitative metrics of Critical are readily identifiable.  From a client work center of 350+ empowered by Critical enterprise platform: 39% increase in morale/job satisfaction due to Critical availability in usage  45% increase in real time incident reporting 55% increase in belief that leadership cares and wants to hear the concerns of all team members 75% increase in conversational feedback to support healthy culture factors 90% reduction in report time for illegal, immoral, unethical, or unsafe behavior